LifeLock continues to provide proactive ID theft protection

November 19, 2010 – 11:32 am

LifeLock has been targeted almost since its beginning for its claim to protect consumers against identity theft.

The most obvious marker that LifeLock critics point to is the fact that LifeLock CEO Todd Davis, who famously made his Social Security number public as part of the company’s advertising, was victimized 13 times by identity theft. What the critics don’t report is that each time, LifeLock’s service did what it was supposed to do – it detected the attempt and stopped it, and kept Davis’ credit intact.

Another complaint registered is that LifeLock claims to prevent identity theft from occurring. What LifeLock actually promises is that it will monitor for threats against its customers’ personal information, both credit and non-credit related, and will make the customers aware of any threats found. LifeLock then moves quickly to render the customer information useless to anyone but the customer. This stops identity theft in its tracks.

LifeLock also offers a $1 million guarantee, which the company clearly states is there if a customer’s information is ever compromised while under LifeLock’s care. The company is determined to provide the best protection for its customers, including making sure that everything is set to right again if the unthinkable does happen.

LifeLock’s Identity Alert™ system is proactive – in other words, they’re not just sitting around, waiting for identity theft to happen. LifeLock is actively searching, 24/7, monitoring hundreds of Web sites, looking for your personal information, making sure that if there is any inkling your information will be compromised, you’ll be the first to know.

The bottom line is this, no matter what you’ve heard, you can’t ignore the fact that LifeLock is the industry leader in proactive protection, it’s affordable, and if you’re a LifeLock customer, you’ll get broader and more complete protection than you’d get anywhere else. Period.

Call LifeLock today and find out more. Receive 30 days free and get a 10 percent discount on enrollment with the LifeLock Promo Code “Defense.”

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