Prevention is the key when it comes to ID theft

October 4, 2010 – 10:40 am

Have you ever heard of Dave Crouse? Dave once had a $180,000 construction industry job. But he was laid off as the economy took a nose dive. And, to add insult to injury, Dave became a victim of identity theft at about the same time.

What started out as small fraudulent charges of $17.98 or $37 soon became uncontrollable. Within six months, identity fraud cost Dave some $900,000 worth of merchandise, and gambling and telephone service charges. All of this was taken using his debit card. His strong credit score was ruined, and he depleted most of his savings and retirement accounts in an effort to restore his good name. His identity is still being used in attempts to open credit cards and bank accounts. The situation left him feeling completely helpless.

We protect our homes, cars, health and lives with insurance. It only makes sense that we would also want to protect our financial standing and reputation as well.

Some would say that identity theft protection services are something anyone can do for themselves – but the major distinction that sets LifeLock apart is the fact that its services are proactive. This means that LifeLock searches for the possibility of identity theft before it happens, giving you the opportunity to prevent it from happening or, at the very least, minimizing it.

If you ever do fall victim to identity theft while under LifeLock’s care, you are protected under LifeLock’s $1 million guarantee. LifeLock was one of the first companies to offer this protection, which means that LifeLock will spend up to $1 million to restore your good name.

In addition, a LifeLock specialist will provide you with personal assistance to help you resolve the issue. Such personalized service is invaluable, particularly for those who have never gone through something like this and are unsure what to do or where to go.

Becoming a victim of identity theft has to be one of the most aggravating and unpleasant experiences a person can ever go through. There is no room for complacency regarding this issue, since it can be personally devastating.

So when deciding whether signing up with LifeLock is right for you, just remember that an ounce of prevention is worth a pound of cure.

Just ask Dave.

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