www.lifelock.com
May 27, 2008 – 2:51 pmYou’ve probably heard and seen the LifeLock commercials a hundred times: “Hi, I’m Todd Davis, and this is my real Social Security number.” But lately, the news stories about legal attacks against LifeLock are getting just about as much attention.
To get the LifeLock perspective, visit www.LifeLock.com. They’ve added a new page that explains how the LifeLock system worked to protect their CEO, Todd Davis, when a Texas man used his Social Security number to obtain a $500 cash advance. (Even thought there was a fraud alert on Davis’ credit report telling creditors to verify the applicant’s identity, the payday loan employee neglected to do so.)
Davis is the first to say that no identity theft protection system can guarantee you’ll never be attacked by an identity thief. But in true lemons-to-lemonade style, Davis explains that what happened to him is a good example of how LifeLock work: the incident was covered by the LifeLock $1 million guarantee, and didn’t cost him a penny.
If you’ve never been to www.LifeLock.com, it’s time you learned more about how LifeLock can protect you from identity theft. If you’ve already been to the website, it’s worth going back to see their response to the nuisance lawsuits being filed against them.
And, whether or not you’ve already been to the site, if you’re an auto racing fan you should check out the new pages and videos. You can even vote for your all-time favorite racing hero, with the winner being announced on ABC September 28.
