Shop around before you decide on ID theft protection

September 8, 2010 – 8:41 am

Since opening its doors in 2005, LifeLock has been criticized a lot. The company was criticized when its CEO, Todd Davis, publicly released his Social Security number. It was criticized when Davis’ identity was stolen, despite the fact that LifeLock’s services did exactly what was promised, restoring Davis’ credit status back to normal without a scratch.

But despite the criticisms, LifeLock continues to be the leader in identity theft protection. With more than 1.5 million satisfied customers and growing, it’s clear LifeLock is here to stay.

It’s a good thing, however, for consumers to comparison shop. So take a closer look at what LifeLock offers, versus what the other guys can do.

LifeLock will not only protect you against credit fraud, but it will also notify you whenever it’s detected that your personal information is being used. That proactive stance is what sets LifeLock apart. No one else offers the level of proactive protection that LifeLock does.

Although other services may offer alerts once the damage is done, no other service offers the level of Internet identity trading surveillance that LifeLock does. LifeLock monitors for both credit and non-credit related threats to your personal information, and notifies you before the damage is done.

Another area where LifeLock can’t be beat is its wallet recovery services. If your wallet is lost or stolen, LifeLock will close the credit cards or accounts affected and help you obtain replacement cards…even your driver’s license.

One of the best things about LifeLock is its $1 million guarantee. If your identity is ever compromised while you are a LifeLock customer, LifeLock will spend up to $1 million to set things right. That’s service with some meat on its bones.

So before you decide what service is best for you, go ahead and shop around. As a good consumer, it’s what you should do. But when all is said and done, you’ll decide that LifeLock is the industry leader for a reason.

Receive 30 days free and get a 10 percent discount on enrollment with the LifeLock Promo Code “Defense.”

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